Signal15 Nov 2019
Brands using 'OK, Boomer' aim for cultural relevance

Several brands are piggybacking on the ‘OK, Boomer’ TikTok meme, to varying degrees of approval from consumers. People identify with brands that are culturally relevant, driving marketers to participate in certain events and trends on social media in order to appear involved.

Brands using 'OK, Boomer' aim for cultural relevance