Going against conventional marketing tactics, Doritos has launched an ad campaign that avoids the use of any logo or brand name. The move aims to appeal to those who are tired of blatant advertising – especially ad-fatigued Gen Zers, many of whom have expressed a distaste for conspicuous branding.

Authenticity has long been a buzzword in marketing, but with 51% of people saying that less than half of brands create ‘authentic’ content, there’s a significant disconnect with audiences. Canvas8 spoke to Dr. James Oakley to find out what factors affect whether something is seen as genuine.

The omnipotence of social media is infiltrating all aspects of life, making advertising ever more ubiquitous. Two studies have found that, while the constant exposure is frustrating for the majority, a sizeable number still attest to ads introducing them to brands they wouldn’t usually come across.

Served at trail runs, marathons, and Crossfit gyms across the US, Sufferfest offers beers made by athletes for athletes. Shaking off stereotypes, Sufferfest brews great-tasting, low-calorie beers for a refreshing, lean, and fitness-friendly experience for those who are prepared to earn their beer.