Flexible office spaces are leading the way for the normalisation of children in the workplace. As anxieties around childcare and modern parenting increase, a WeWork space in Australia has designed a 'Parent Room' that allows new parents to care for their children at work.

Confusing and conflicting advice from professional bodies and course providers is creating unrealistic expectations for new mums and dads. The Parenting Chapter brings a fresh approach to antenatal and postnatal support by offering information in easy-to-digest, affordable digital lessons.

The recent successes of sportswomen like Serena Williams and Jasmin Paris – who also happen to be mothers – may be eroding the stigma around motherhood and fitness. But which challenges prevail for pregnant women who want to exercise? And how can brands help them fight isolation and get active?

Research has found that having a second child can negatively affect a parent's mental health. The research, which was conducted on a group of Australian parents, will not help the plight of the nation's ageing population, but brands that can help alleviate the pressure of parenthood potentially can.