Signal14 Oct 2019
HMV’s Vault pushes experiential music retail

HMV has taken over a 25,000-square-foot space in Birmingham to launch HMV Vault, which will be the largest music retail space in Europe. As streaming services continue to change modes of music discovery, HMV’s experiential space aims to draw music aficionados back to brick and mortar.

HMV’s Vault pushes experiential music retail