Signal30 Sep 2019
Ageist ads fuel calls for better portrayal of over-50s

Over-50s make up more than one-third of the US population, yet they turn up in just 15% of media images. Despite efforts from brands to be more inclusive in their representation of different ethnic and gender identities, there’s still a demand for more dynamic portrayals of older people.

Ageist ads fuel calls for better portrayal of over-50s