Instagram has launched IGTV for smartphones, which will show long-format videos of up to an hour rather than the usual 60 seconds. The move takes aim at YouTube's key audience by appealing to Gens Z and Y, who are increasingly consuming media on mobile devices.

Snapchat, the most popular social media app among young Westerners, has debuted an in-app feature for users to play games with friends. The desire for familiarity in technology runs parallel with smartphone users’ limiting the number of apps they use; creating a demand for all-in-one interfaces.

Children aren’t watching television as much as they used to, largely due to digital media and the distracting habit of second screening. In an attempt to combat this, Nickelodeon has created an app called Screens Up, which seeks to develop engaging, augmented reality-based experiences.

As swiping right has become the default in digital dating, OkCupid is reinforcing its core value of ‘substance over selfies’ with an ad campaign that reclaims the acronym DTF. By exploring the ways people get to know each other beyond the physical, it’s making a statement against hook-up culture.