Papa John goes Scandi with cinnamon scrolls

Signal17 Sep 2019

Papa John’s has launched a Nordic-inspired pop-up bakery in West London to inaugurate cinnamon buns to the permanent dessert menu. As people embrace new food and culture combinations, brand activations can serve as one way to tickle the tastebuds of a new audience of dough devotees.

©Papa Johns (2019)

case study·
3 Jul 2019

Franco Manca: a pizza paean to authentic chain dining

case study·
3 Jul 2019·
LAST UPDATED 13 Oct 2023

The British casual dining market is falling on hard times, with Jamie’s Italian being the latest casualty. However, Neapolitan pizza pioneer Franco Manca is managing to maintain a loyal customer base and expand to new locations. What are the secrets behind its success story?

case study·
21 May 2019

O’Tacos: full-fat fare for French fast foodies

case study·
21 May 2019·
LAST UPDATED 13 Oct 2023

France may be renowned for its traditional food values, shunning invasive cuisines that promote a less discerning diet, but ‘le fast food’ is now a dominant force in the dining landscape. Home-grown chain O’Tacos is flourishing as a result, serving up a French take on casual Mexican fare.

case study·
15 Apr 2019

Kitchens Without Borders: global chefs tell local tales

case study·
15 Apr 2019·
LAST UPDATED 28 Dec 2023

Through Kitchens Without Borders, food delivery service DoorDash is helping immigrants and refugees based in California put their restaurants on the map. By telling their unique stories through video, it’s also giving convenience-focused diners a way to connect with food beyond taste.