Signal12 Sep 2019
Cadbury's wordless bars encourage Britons to chat

Cadbury’s has launched a limited-edition line of chocolate bars in support of Age UK, alongside a TV ad. ‘Donate Your Words’ encourages people to recognise the UK’s loneliness crisis, and uses visualisation to tap growing desires for transparency, with trust dipping for charitable organisations.

Cadbury's wordless bars encourage Britons to chat