India’s biggest rice brand urges people not to throw rice at weddings, but instead donate it to those in need. As undernourishment is a serious issue in the country, the brand addresses food waste within the booming wedding industry.

Many Gen Y travellers now prioritise the Instagrammability of their adventures and shun traditional landmarks for local experiences. With weddings in India costing families upwards of $70,000, JoinMyWedding lets engaged couples invite paying foreign guests in search of cultural immersion.

How does religion shape consumer decisions in India? Why is cash still king despite rapid digitisation? And how are young people grappling with the idea of inclusivity? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by Indian people in 2018.

In Hindu worship, sacred flowers offered up to deities are usually disposed of in the country's waterways. But as this threatens the ecological balance of India’s rivers, an engineer is gathering the waste, and recycling the flowers into compost that temples can use to grow food, which then feeds the poor.