Signal1 Aug 2019
Snapchat portrays itself as social for ‘real friends’

Snapchat’s first global campaign is playing off the idea of ‘real friends’. As other social media platforms are skewered for promoting disingenuous posts and making people feel lonelier, Snap is showing it's the platform that’s built for small-scale, genuine interaction with one’s inner circle.

Snapchat portrays itself as social for ‘real friends’