Signal18 Jul 2019
Traditional monk shoes lure nostalgic Gen Zers in China

Footwear brand Feiyue, which produces lightweight, cheap, and supportive sneakers traditionally worn by Shaolin monks when practising kung fu, is experiencing a surge in popularity in China. They're evoking a sense of nostalgia and national pride among Gen Yers and Zers.

Traditional monk shoes lure nostalgic Gen Zers in China