ikea meets needs of French Gen Y with in-city stores
In promotion of their smaller format, city center branches, IKEA has transformed a Paris subway station into a showroom. As online offers an excess of choice, people are looking for brick-and-mortar stores for a more curated shopping experience.
Sainsbury's courts footfall with dedicated beauty aisles
signal·
15 Oct 2018
Sainsbury's has announced a major move into the beauty sector with dedicated aisles and specialist staff. At a time when the convenience of online delivery services reduce the need to visit physical stores, Sainsbury's is tapping into the growing beauty industry to drive footfall.
Aussie shoppers prefer the sensations of physical retail
signal·
27 Feb 2019
A study released by Mood Media has shed light on Australians' preference to shop in brick-and-mortar spaces over online as they prefer to experience the sensorial atmosphere. It reaffirms the importance of the in-store experience, encompassing music, scents, and tech.
Money can’t buy you happiness, but splashing out on a treat can sometimes be a perfect emotional pick-me-up. Canvas8 spoke to Dr. Satoko Suzuki, an associate professor at Hitotsubashi University, to discover how indulgent consumption can bring people joy and impact their overall wellbeing.
With city-dwellers increasingly taking mini-breaks to the country, Virtuo is removing the pain points of traditional car rental services through its digital-first approach. It’s enabling drivers to get around in style without dealing with long-term insurance and fuel costs.