Signal21 Jun 2019
Michelob Ultra taps social good with plogging run

Michelob Ultra is empowering people to run the NYC marathon, with the lure of social good and the promise of a winners vest. At a time when people are ultra-conscious of what’s going into their bodies, alcohol labels are pivoting to lifestyle brands with a holistic vision to improve society.

Michelob Ultra taps social good with plogging run