For some women, giving birth is one of the most intimate experiences in life. But for a growing number of super-social Brazilians it’s become an event to be shared. Cine Parto turns births into live cinema sessions for the whole family to enjoy. Buts what’s the appeal of making your labour go viral?

Brazil ranks as the seventh largest healthcare market in the world, and is a market where on-demand healthcare brands can thrive. But with many Brazilians believing the current service they recieve to be poor, there's room for disruptive providers to introduce better patient-first service.

The number of over-60s in Brazil is projected to triple by 2050, yet only 30% of companies nationwide say they’re planning for the needs of an ageing population. Banking giant Itaú is part of this minority, launching the Viver Mais campaign to help older citizens stay active in later life.

Brazil’s economic crisis hasn’t just impacted people’s ability to spend. The rise in unemployment has left millions without private health plans, causing them to rely on a public system that’s notoriously inefficient. How is Dr.Consulta providing affordable, friendly care to the masses?