Sydney-based accessories brand The Daily Edited has proved a hit among Aussie fashion shoppers, achieving turnover of $5 million in 2015. But in a challenging retail market, how has it gone from a tiny style blog to selling customisable fine leather goods by the bag-load?

French luxury brand Chloé is tapping into IGTV to push its Nomade fragrance campaign. The heritage French house is utilising long-form video to launch a series dubbed 'Nomad Stories'. The brand is hoping to leverage social storytelling to make the brand accessible to younger audiences.

The desire to make our homes as cosy as possible is not just affecting the cushions and blankets we buy, but also the scents we choose to spread through products like diffusers and candles. With Gen Y keen on all things ‘natural’ and ‘clean’, what smells appeal to the noses of this cohort?

Direct-to-consumer perfume company Henry Rose brings radical transparency to the fragrance market, with every part of its product certified as safe and environmentally sound. As the clean beauty trend expands to scented products, people are seeking authenticity from their products.