The popularity of e-sports is growing in Australia and the industry is projected to be worth $21 million by 2022, driven by tech advancements making the pastime more accessible. Brands looking to advertise to Aussie Gen Y and Gen Zers would do well to position themselves in this market.

Toca Boca isn’t your typical children’s app maker. Instead of teaching phonics or how to count, its open-ended games invite kids to use their imaginations and roleplay in a variety of settings. How is it challenging the goal-oriented approach to learning that parents and educators are used to?

Smartphones have transformed the gaming world, making it accessible to all ages and demographics. Yet beyond the low price point compared to dedicated consoles, why do people invest so much time in mobile titles? Canvas8 spoke with 20 Britons to discover why they’re catchingPokémonand flingingAngry Birds.

Xbox has released an ad that encourages people to game purely for the craftsmanship and beauty of the inner worlds found within. Compared to the stereotypical visualisation of war games, this ad recreates Gen Y wanderlust in the viewers and highlights the calming elements of gamification.