Coca-Cola Australia has announced that it’s making a commitment to drastically increase its use of recycled plastic by the end of 2019. Continuing to consume more consciously, people are looking to brands to help them minimise the impact of their consumption by using sustainable materials.

Lush has just launched a range of packaging-free vegan lipsticks that can be fitted into existing tubes as a refill. As society pushes for the elimination of single-use plastic, people are increasingly putting brands under scrutiny for their environmental impact, and what they are doing to minimise it.

Plastic is getting a lot of airtime right now: suddenly, what was once an invisible problem is at the front of people’s minds. Consumers are primed for change, so how can brands take the first by creating alternatives, educating customers and helping them form new habits?

With The UK Plastics Pact seeing 42 companies pledging to curb wasteful plastic habits by 2025, brands are being forced to address the issue head on. Leading the charge is Charlotte’s Cupboard: a mobile grocery store that is helping people to avoid unnecessary packaging and food waste.