Signal17 May 2019
Skin Aqua pioneers selfie-savvy packaging

With a nod to the popularity of beauty selfies, Rohto Pharmaceuticals has debuted a limited edition Skin Aqua sunscreen. The peculiarity? The label is printed backwards to read perfectly in the mirror, enabling consumers to get a great shot with this social media-savvy product.

Skin Aqua pioneers selfie-savvy packaging