China’s elderly population make up the most frequent users of domestic social media giant WeChat. Given this ageing user base and the demographic's greater spending power, there's an opportunity for brands to reposition themselves on the platform to cater to an often neglected audience.

Contactless cards and mobile wallets have greatly simplified payments, but Fingopay is going a step further by allowing people to buy anything with just a press of a finger. It’s tapping a desire for increased security and convenience in everyday transactions through the use of biometric tech.

WeChat has introduced a feature that enables brands and publishers to set their own prices for content they produce, with interested users paying directly through the platform for access. In the age of ad-blocking, could this kind of paywall encourage people to pay for what they read and watch?

Lingering stigmas around mental illness in China have meant that getting treatment has long been difficult, with this hurdle negatively impacting outcomes for those seeking help. Now, Wechat groups and digital communities are starting a wider conversation and increasing access to support.