Although the median age of Tinder users is a youthful 26, a record number of Boomers are joining the digital dating game. With the proportion of over-50s going online for love doubling since 2013, this generation is feeling increasingly liberated and empowered by technology.

Fertility rates are on the decline in the US, but women still expect to have kids, despite delaying parenthood for as long as possible. Yet as the cost of fertility treatment can be prohibitive, there's room for innovation in the sector that could bring little bundles of joy to more people later on in life.

As our lives become increasingly intertwined with tech, the ways we express romantic interest are evolving. But are Gen Yers interested in starting relationships online, or have they swiped left on digital romance? Canvas8 sat down with 20 Americans to find out what they think about love and dating.

How are Gen Yers reevaluating ideas of ownership? What do they expect of workplace leaders? This Generational Snapshot uses statistics and case studies from the US and UK to explore what motivates this optimistic – yet often anxious – demographic, and how they view their futures.