Luxury brand Hermès has announced plans to launch a skincare and cosmetic range in 2020. The diversification of the brand’s offering comes as consumers opt for accessible entry points to heritage fashion brands.

Paris-based start-up Typology uses the integrity of the ingredients in its three unisex sub-brands to speak authentically within the beauty sector. Knowledgeable cosmetics users want brands that offer natural and eco alternatives but don't over-promise in marketing messages.

Peer reviews have empowered people to confidently order almost anything online – but would you get a new deodorant without smelling it or buy lipstick without testing the shade first-hand? Canvas8 spoke to 20 Americans to understand how they prefer to shop for beauty and grooming products.

From cruelty-free shampoo to vegan make-up, ethical consumerism is challenging the transparency of the beauty industry – and Sainsbury’s is getting in on the action. Relaunching in 2018, Boutique is the retailer’s own brand, a 100-strong make-up range packed with vegan ingredients.