According to research conducted by PopSugar, Gen Y women in the US are relying on their phones for almost all daily tasks, including making payments and managing finances. This disruption of daily behaviors provides opportunities for apps to better integrate into increasingly augmented lives.

Are we tired of thinking about money and ever more intent on outsourcing our decisions to artificial intelligence? How will the traditional, ‘big banks’ cope in a new world of digital competition? Will new EU legislation really shake up the sector or will it be business as usual? In this part of the 2018 Expert Outlook series, we speak to three money experts about what’s changing in the way people bank and spend globally.

From an early age, we learn about money through physical legal tender – that this note or coin holds value. We’re taught by getting an allowance, having a piggy bank, and all things associated with cold, hard cash. But with Waitrose going cashless, Google testing hands-free payments and Klarna allowing you to shop online with just an email address, the move to digital payments has increased the psychological distance between us and our money.

We know that seamless payments can affect how we splash out, but could they also impact how we feel about the things we’re buying? Canvas8 sat down with Dr. Avni Shah, co-author of ‘Paper or Plastic?’, to understand how the method by which we pay influences product satisfaction and brand loyalty.