The New Zealand Transport Agency has launched a campaign that sees real accident survivors visually and verbally demonstrate the importance of wearing seatbelts. It's hoped that these stories will foster empathy among young drivers, changing their habits without the use of scare tactics.

What scares you? Horror movies? Conspiracy theories? A former reality star running America? Fear is a long-used marketing tool, and research suggests it can enhance the emotional connection people feel with brands. Canvas8 spoke to Lea Dunn of the Foster School of Business to find out how.

Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author ofThe Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

A polarising advert from Hamburg-based gym Fitness & Friends was awarded the unenviable title of 'most sexist' campaign in Germany. But having drummed up a media storm through its ethical transgressions, the gym then used its platform to draw attention to its good deeds.