Signal25 Jan 2019
IKEA's Nightclub spot shows the power of slumber parties

To promote the launch of The IKEA Sleep Hub, the Swedish furniture store has released an advert that depicts party-goers heading to a nightclub to get a good night's sleep. Britons rank highly as some of the world's worst sleepers, but are switching on to the myriad health benefits of switching off.

IKEA's Nightclub spot shows the power of slumber parties