Amazon and IMDb have launched free TV and movie streaming service, IMDb Freedive. The platform is moving away from the traditional subscription model and relies on users watching short ad breaks, but like VoD offers them a much wider variety of content than regular television.

Is there any way to escape negative news coverage? How can game creators better cater to niche audiences? Are people willing to embrace new forms of advertising? In this part of the 2019 Expert Outlook, we speak to three experts about the types of media content making the public switch on and off.

Smart TVs may accommodate a growing preference for on-demand viewing, but not everyone can splash out on a high-tech telly. Google’s Chromecast offers a simple and affordable way for people to upgrade their basic box, letting them stream content from their devices to their living room screen.

Netflix has commissioned Follow This – a series of 15 minute long documentaries made by BuzzFeed News. With people increasingly consuming video on their phones, streaming platforms are experimenting with short-form shows that can be watched in their entirety, on the go.