Why are Britons from all backgrounds buying on a budget? How is the search for a national identity benefiting classic brands? And what role has Brexit had on relationships? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by British people in 2018.

Members of the campaign group Justice 4 Grenfell have used the premise of Oscar-nominated filmThree Billboards Outside Ebbing, Missouri, to create an OOH advertising experience that uses timely pop-culture references to keep the tragedy that claimed 71 lives at the forefront of people's minds.

Cities worldwide are ridding themselves of ‘visual pollution’ by limiting or banning outdoor ads. But in the US, Colossal Media has another solution – its hand-painted billboards live at the intersection of art and advertising, and are just as popular with locals as the brands that commission them.

It’s 2018, but for the most part, advertisers are living in the 1960s. Maltesers is setting itself apart by tackling taboo subjects and highlighting marginalised groups, such as disabled people and the LGBT+ community – but will other advertisers take note?