A study has found that 90% of 12- to 24-year-olds in Kenya, Mexico, China and Nigeria are optimistic for their future. In comparison, most Western European youth feel negative about the future – creating an opportunity for brands to tailor their messages accordingly.

Africa is seeing a surge in international tourists – and many of them are Africans themselves. However, thanks to visa restrictions, it can be difficult for people to travel across the continent, so governments and brands that make it simpler could help grow leisure spending.

Despite a rise in public conscious over green issues, budget airlines have fuelled holidaymakers’ thirst for travelling further and more often. But the environmental consequences of this ever-growing market are huge. So why do people find it hard to live up to their eco-ideals when it comes to air travel? And how can brands help them to fly greener?

Bitcoin has grown from an obscurity to mainstream fascination, and Gen Yers across Africa are increasingly keen to learn how to trade in the cryptocurrency. Some use it as a way to sidestep corrupt financial institutions, while others see it as an income solution when other jobs are scarce.