From taking #nomakeup selfies to signing petitions on political issues, a growing sense of social responsibility and commitment to local community have changed the way people view social action. Is caring about causes the new badge of cool? And has it become ‘chic’ to protest?

Facing rising sea levels, unusual weather patterns, and warming oceans, it's little wonder that Australians are concerned about the impact of climate change. And research shows that most people Down Under expect fossil fuel companies to foot the bill to fix the problem.

Social activism around the world is big business. But in Australia, demonstrators are distilling worthy causes at large down to a local level. Why? Because people are engaged more if they can see the direct impact of their actions, especially in a hyperconnected world thanks to social media.

Now available at over 150 beaches across Australia, Deliveroo is rolling out its deliver-to-towel service alongside an initiative to clean Australia’s coastline. It's catering to the nation's growing demand for brands that can make eco-conscious contributions to society while remaining convenient.