With the launch of Tommy Adaptive, Tommy Hilfiger has joined those clothing companies designing products for people with disabilities. The line can adjust to disabled customers’ measurements and needs, opening up new possibilities with regards to business and professional style.

It’s 2018, but for the most part, advertisers are living in the 1960s. Maltesers is setting itself apart by tackling taboo subjects and highlighting marginalised groups, such as disabled people and the LGBT+ community – but will other advertisers take note?

Whether it's a one dimensional stereotype, or played down for the sake of the audience, representations of disabled people are lacking in the media. But with 63% of Britons saying that better representation can help break down stigma, there is room for brands to offer up real portrayals of disabilities.

A KFC Youth Confidence Report has found young Aussies lack confidence to speak up about their mental health in fear of the stigma. Mental health issues are prevalent across generations, people want the stigma to be lifted and brands using their voice are those that people can identify with.