South Korea is home to some of the world’s leading beauty companies, but some women in the country feel that the emphasis on appearances has gone too far. As a result, these predominately young women have started a backlash, by publically destroying their own expensive sets of makeup.

Whether you’re the contouring queen or a minimalistic gal, a lot of women aren’t prepared to spend more than five minutes putting their face on in the morning. And there are more products than ever that offer time-saving shortcuts to help women feel beauty-rich, even when they're time-poor.

The links between spirituality and beauty are getting even more pronounced. Fresh's new Lotus Mask draws from Buddhist ideology and encourages the user to practice mindfulness while using it. What can this launch tell us about changing attitudes towards wellness?

The clean living, body positive and no-make-up movements exemplify how perceptions of beauty are shifting to focus on wellness, inclusivity, and empowerment. But with a history of selling more hope than health and a culture obsessed with image, can the beauty sector ever be good for our wellbeing?