More than 200 million Pumpkin Spice Lattes have been sold since 2003, attracting a cult-like following in the process. Its arrival is considered the ‘start of fall’, welcomed online with excitement worthy of a homecoming queen. How did a hot drink become the icon of all things autumnal?

Ever felt your spirits lift when the sun is out, or slump when waking up to grey clouds? It’s something we all experience, but beyond affecting mood, how does the weather impact shopping habits? And how can brands capitalise on seasonal and daily shifts to satisfy customers’ needs?

While the number of British pubs continues to dwindle – declining at a rate of 18 per week in 2017 – there is a glimmer of hope for the industry. By selling beer that’s been made on-site, the Five Points Brewing Company is appealing to craft fans seeking better brews in an authentic environment.

Between hygge and Pumpkin Spice Lattes, an autumnal feeling has become the basis of an entire lifestyle. For some, however, the changing of the leaves is still the best thing about the season, and parks in the US are making it easier for ‘leaf peepers’ to appreciate the great outdoors using tech.