Eight million people in the US are deaf, but around 70% are either unemployed or underemployed. Since partnering with the ‘Communication Service for the Deaf’, Uber is taking a proactive step towards the inclusion of this group, making trips easier for deaf drivers and passengers alike.

‘Sex sells’ was once the mantra of the fashion industry, but this sentiment is looking increasingly dated. Why? Because a consumer backlash is in full swing, with people having little time for old stereotypes. How have brands that once prided themselves on exclusivity become more inclusive?

It’s 2018, but for the most part, advertisers are living in the 1960s. Maltesers is setting itself apart by tackling taboo subjects and highlighting marginalised groups, such as disabled people and the LGBT+ community – but will other advertisers take note?

To mark the UK's Deaf Awareness Week, Aldi, in collaboration with ITV has created an advert shot entirely in sign language. A concerted effort for inclusivity, Aldi and ITV cater to the 50,000 people whose preferred means of communication is sign language.