Amid growing health concerns, many Australians are cutting back on sugar, with 24% of them following a diet that restricts their intake. How are they satisfying their craving for a sweet sensation without resorting to artificial alternatives like aspartame that are often regarded with suspicion?

Norway’s introduction of a sugar tax aims to decrease levels of obesity and related illnesses, but citizens are simply crossing the border into Sweden to get their sweet fix. As government tactics are ignored, there’s room to educate people about the long-term health problems sugar can cause.

With obesity at the forefront of many consumers’ minds, they are looking for healthier snacking options. In response, snack and beverage brands are implementing new strategies, including reducing portion sizes, ‘premiumising’ their products and using clearer labelling.

Research shows almost three-in-ten Australians are "very concerned" about their sugar consumption in light of increased obesity rates across the country. This presents health food brands in particular an opportunity to help educate people on how to lower their sugar intake.