Have you met Graham? He’s the only person designed to survive a car crash. The sculpture was created by the Transport Accident Commission in Australia as part of a road safety campaign, and he’s scooped up a Grand Prix in the Health & Wellness category at the 2017 Cannes Lions Festival.

Volvo's brand is synonymous with safety – it's even responsible for the invention of the seat belt. Now, the automaker hopes to show that even if you're not in a Volvo, it's got your safety in mind. LifePaint is a reflective spray to make cyclists more visible, but what do they think to this low tech solution?

Driving is a daily risk that many people take, with thousands of Americans killed in car accidents each year as a result of bad road safety. But the causes of these accidents are often entirely preventable, giving businesses an opportunity to help normalise safer driving.

The Netherlands may be a nation of cyclists, but 33% of Dutch people say that traffic and traffic lights are their biggest annoyances when riding in a city. Flo is ‘the first personal bike traffic light in the world’, aiming to make traversing the streets of Utrecht stress- and danger-free.