Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author of The Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

Customer service has always been a thorny point for brands, but solutions to improve customer relationships are often targeted at Gen Y and Z. Boomers are being forgotten about, and their satisfaction towards customer service is dropping. So what do Boomers want from customer service?

What do businesses have to gain from investing in diversity? How are online movements being felt in the offline world? Why should brands pay attention to the values of young Gen Zers? How are communities rallying to support local causes? And is sustainable luxury finally cool?

BrightSign is a smart glove that empowers speech disabled people to have better daily communications. The glove has the potential to change millions of lives by creating a community for people with disabilities, who want both a democratic and inclusive way to communicate.