As the e-commerce industry in Nigeria continues to grow, retailers are turning to WhatsApp to expand their brands and get personal. Given Nigerians’ mistrust of online payments, personal communication channels like WhatsApp are making e-retailers seem more human, and less suspicious as a result.

Nigeria has hosted Africa’s first Plus Size Fashion Week, looking to celebrate the diversity of the female figure and meet the huge demand for plus-size clothing. Brands globally are beginning to cater to all body types, and Nigeria's growing fashion scene is no different.

In 2012, Nigeria established a cashless policy, encouraging banks and people alike to take a step towards digital finance by making the use of notes and coins more expensive. Now, Wema Bank has launched ALAT, the continent’s first fully digital bank.

Meals have typically been meat-first in Nigeria, but thanks to blogs and documentaries, people are becoming more aware of how diet dictates health. With lactose intolerance a common ailment and many Nigerians worried about cancer risks, some are going vegan to stay healthy.