In Brazil, where watching TV is the primary form of leisure for 81% of the population, streaming services are thriving. Looke, a home-grown provider, has been gaining ground in the market, but how is it managing to compete against the might of international players like Netflix?

The Middle East is an untapped e-commerce market, with only 2% of retail sales conducted online in 2015. But as more people turn to their phones to shop, using social media for product inspiration, it's pushing brands into the digital sphere. What do consumers in the region want from e-tailers?

Internet access in parts of Africa used to be a luxury, but smartphone use on the continent has doubled in the past two years, thanks to more affordable devices. Now, people are turning to WhatsApp groups and other social platforms as their main source of news and entertainment alike.

Africa is one of the fastest growing smartphone markets in the world, but slow internet speeds and expensive data are restricting people’s mobile usage. Google Go is a slimmed down app version of the search engine, which optimises browsing in regions where data comes at a premium.