Compared to billboards and the big screen, Instagram might seem innocuous in shaping damaging body ideals – but it’s actually at the forefront of image problems. With social media masquerading as honest and real, people are forgetting that it can be just as airbrushed as other media.

Leading weight-loss brands such as Atkins and Weight Watchers are using celebrity ambassadors to promote a more holistic way of living, as people favour larger lifestyle changes rather than quick-fixes. And it's working; the strategy is winning over those once stigmatised by the industry.

As more social media users develop an aversion to flawless feeds, while the #skinpositivity movement champions supposed ‘imperfections’, brands across sectors are facing calls to stop retouching reality. But why exactly are airbrushed images so problematic, and should they carry warning labels?

With around half of lifetime mental ill health present by the age of 14, MeeTwo is providing a safe digital space for young people to talk about their problems. But how is this anonymous app ensuring that it doesn’t add to the anxiety and depression that many teens experience on social media?