Too lazy to untag embarrassing Facebook photos or delete those drunken tweets? What's the worst that could happen? Turns out you could lose out on a job, as nearly one in five employers have rejected a potential candidate after checking their social media profiles.

The ‘Stories’ features on Instagram and Snapchat have proven popular among users for their impermanence, authenticity, and behind-the-scenes nature. But how exactly are they being used by brands, celebrities and regular people? And how are these temporary digital tales evolving?

A third of college admissions officers now routinely check applicants' social media posts. In response, students are ‘scrubbing’ their accounts in their senior year to ensure their Twitter feed line-up with the best self they are peddling in their application.

Online conversations can range from inane to fiercely argumentative, and it seems like everyone has an opinion. But what are most people actually chatting about? Canvas8 spoke with 20 British men and women to find out why they leave comments on news sites, social media, and forums.