As swiping right has become the default in digital dating, OkCupid is reinforcing its core value of ‘substance over selfies’ with an ad campaign that reclaims the acronym DTF. By exploring the ways people get to know each other beyond the physical, it’s making a statement against hook-up culture.

Audi has launched an ad that puts cars on the back-burner, bringing social issues to the forefront instead. The German automaker is positioning itself as an accessory to achieving gender equality in its #DriveProgress campaign, rather than simply a way to get from A to B.

Advertisers are always seeking ways to catch the consumer eye, and they’re now moving beyond tailoring messages merely based on age and gender. Canvas8 spoke with Christopher Summers, assistant professor at the Darla Moore School of Business, to find out why behavioural targeting really sells.

While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?