When the Olympics roll around every four years, the 16-day extravaganza unites the world in a celebration of sport. But with two cities withdrawing their bids for 2024, the event’s prestige is in doubt. Can reconnecting with its core values make the Olympics – and its sponsors – more appealing?

The introduction of contactless payments brought ease to making small purchases. Visa is looking to make that process even more seamless, by integrating contactless payment technology into the clothing it will be selling at the 2018 Winter Olympic games in PyeongChang, South Korea.

There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.

An ‘army of beauties’ will be representing North Korea at the 2018 Winter Olympics by cheering on the nation's athletes. As hard power tactics flounder, the country is enlisting these cheerleaders to reconfigure its public image in the pursuit of soft power.