At age 3, around a quarter of children go online daily, increasing to about 50% by age 5. And if the internet really is as “dangerous as letting children go out into the street”, is child-friendly software and brightly-coloured ‘kid versions’ enough to keep Gen Z surfers safe and happy?

Online safety is just one of the fresh concerns that modern parents have to address with their children, explaining what is and isn't appropriate to share on social media. Facebook has now launched a portal to demystify the platform and get mums and dads clued up on what their kids are posting.

Stealing mum or dad's iPad to watch a show or play a game has become second nature for Gen Z. But Amazon now wants to give them their own tablet. The Amazon Fire Kids Edition is packed with educational content and kid-friendly movies to ensure they’ll never grab for mum’s gadget again.

Armed with anonymity, fake accounts – created by both bots and liars – proliferate on the internet. To try and create a more safe and secure digital environment, Facebook is experimenting with a photo test that blocks users until they prove their identity with a unique photo.