Breakfast has become somewhat of an inconvenience for many people, with half of Brits not bothering to eat in the morning. Can Birds Eye’s Hello Morning range of pancakes, waffles and croissants convince them that it’s worth making a detour to the freezer when they wake up?

French cuisine has long been associated with strictly kept mealtimes and beautifully set tables. But traditions are evolving, and although half the population eat together, it’s not so much for the food as it is for the company. So what brings French people to the table in 2016?

The crisp, buttery croissant is an epitome of French culture that's been embraced worldwide. But with increased demand comes industrialised production. One Frenchman has set out to protect the croissant’s provenance – demonstrating how important even edible artifacts are to French culture.

Breakfast may or may not be the most important meal of the day, but Brits are certainly treating it that way – they're spending £76 million every day on eating out in the morning. As the habit becomes part of the public’s routine, what’s behind the British breakfast boom?