Signal4 Oct 2017
HSBC blends banking and rap to appeal to students

Banking and music may not be natural bedfellows, but HSBC is bringing them together for its 2017 freshers' week campaign. By teaming up with UK rapper Lady Leshurr, it is delivering a motivational message to students through an influencer they’re already familiar with.

HSBC blends banking and rap to appeal to students