From taking #nomakeup selfies to signing petitions on political issues, a growing sense of social responsibility and commitment to local community have changed the way people view social action. Is caring about causes the new badge of cool? And has it become ‘chic’ to protest?

With only one in ten Brits donating through an app, and under half of those who interact with charities via social media going on to give money, the digital revolution has had a limited impact on fundraising. How can charities adapt to better accommodate the ways people behave and spend online?

Billboards are getting smarter as brands integrate interactive features into their adverts. But often the most effective adverts don't require a passerby to do anything but look at them. This was the thinking behind a Women's Aid's billboard campaign depicting a bruised woman.

Amid the barrage of autoplay video clips on social media, a bunch of people standing completely still seems an unlikely source of entertainment. Unless, that is, those people have filmed themselves in an epic freeze-frame as part of the Mannequin Challenge.