Packaging doesn't just protect contents and indicate ingredients – it now talks like we're best friends. It’s friendly, cheery and even cheeky. But do we really want our food and beauty products to hit on us? What makes successful chatty packaging, and when do we want it to shut up?

As green consumers continue to fill the high streets, brands are taking measures to please these everyday eco-warriors. But it’s not as simple as slapping on low-emission tags. New research suggests that eco-friendly labels must to be easy to understand in order to be effective.

A third of Americans are obese, and the government has long been urged to step up its role in tackling the issue. In response, the FDA has announced changes to food labelling – the first overhaul in 20 years. In line with expert suggestions, new rules are easier on fats but tougher on sugar.

Eating patterns have changed – instead of preparing three meals a day, many people now snack on convenience food. As a result, there’s a growing demand for packaging that’s smart, eco-friendly and easy-to-use. How can brands use innovative design to meet the needs of these conscious consumers?