From morning sickness to full nappies, bringing a baby into the world isn’t always the smoothest process. Placed perfectly within the booming organic baby skincare market, Earth Mama Angel Baby offers health-conscious mums a range of herbal remedies to make childcare more organic.

New mums love splashing cash on their little ones, with spending on baby products in the US up 23% between 2006 and 2013. But research has revealed that parents are giving more thought to their babies’ appearance, with Latino and Russian parents most conscious of their child's looks.

New mums are older than they’ve ever been. They’re also better off. With the 2.4 kids standard fading, are today’s babies being born into a lap of luxury where only the best will do? If so, how can brands align with this quality-not-quantity approach to family life?

Exhale Spa was born in 2003 out of owner Annbeth Eschbach’s frustration with the fragmented wellness industry – from gyms to yoga studios, health clubs to day spas. Today, it boasts 29 boutique locations across the US, championing a holistic health offering.