Storytelling has evolved over the years from paperbacks to audiobooks to e-readers. Now, the Human Library in Hyderabad, a city in southern-central India, is shaking up how people learn by replacing books with people and opening up conversations around prejudice.

Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

Introduced in 2015, the Grand Prix Glass Lion award at Cannes honours and celebrates work that addresses gender inequality and injustice. This year, Mindshare's campaign to promote Brooke Bond Red Label tea took first prize, but it was an even bigger win for the wider acceptance of hijras.

There are an estimated two million transgender people in India, but this group has long been shunned by society. Now, as they start to break through into the country’s cultural scene – most significantly through music and fashion – how are brands speaking to them in advertising campaigns?