Signal23 Mar 2017
Tom Ford is dropping ‘see now, buy now’

When Tommy Hilfiger, among other designers, announced the adoption of the revolutionary ‘see now, buy now’ model, people were excited for the six-month wait between the catwalk and stores to be over. But just 12 months in, Tom Ford and Thakoon are already dropping the model.

Tom Ford is dropping ‘see now, buy now’