There's one rule that explains how trends catch on; visibility. And more than half of us are now willing to pay more for products that are visibly socially responsible. Professor Lynn Kahle, who studies brand values, explains to Canvas8 why a brand’s values matter and how they influence people.

When you see an angry customer in a store yelling at an employee, you know it’s not good for business. But new research suggests that brands should actually be keeping an eye out for those who don't say a word – in the long run, their anger is likely to be far more damaging.

According to the world of online dating, coming across as an arse to some can make others love you more. If having haters makes those who like you like you all the more, does the same psychology apply to our relationships with brands? And does it actually pay for a brand to rub part of its audience up the wrong way?

Young Brazilians who identify with traditional religious, societal and family values have become more vocal in recent years, expressing their views on everything from politics to drugs to sexuality both online and offline. But who are these new conservatives, and what’s driving their beliefs?